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GILDAN NEW MEXICO BOWL GOES GREEN

Dec. 9, 2011

GILDAN NEW MEXICO BOWL GOES GREEN

Waste Management teams up for e-waste disposal event on game day

ALBUQUERQUE, N.M. --- For the second consecutive year, the Gildan New Mexico Bowl and ESPN are upping sustainability efforts to create awareness and educate the fans and participating teams about the steps necessary for a green future.

The team hotels, Sheraton Uptown and Marriott Uptown, are participating in the project. Each member of the traveling parties staying at the hotels will be issued a wood-based, compostable key card. All lanyards on team and media passes are made from recycled material.

In conjunction with the pre-game Fan Fest on Saturday from 9 a.m. to Noon in University Stadium’s North Stadium 4 lot, Waste Management with ESPN will host a Community E-Waste Recycling Event where up 10 items will be collected from each household. Items like DVD players, VCRs, stereos, home phones, cell phones, iPods, iPads, PDAs, Blackberry’s, monitors, CPUs, laptops, desktop printers and faxes, mice, cables and keyboards are acceptable. Business and commercial e-waste are not permitted. Televisions, smoke alarms, large appliances and medical devices are not acceptable.

There will also be a t-shirt recycling program at Fan Fest and on the North concourse during the game. People are encouraged to bring an old t-shirt or sweatshirt from home. They will then have the option to have that shirt “upgraded” with a new silk screen image created with environment-friendly ink free of charge.

“This is another piece of the New Mexico Bowl in which people can take pride and get excited about,” said Jeff Siembieda, New Mexico Bowl Executive Director. “This event is about a whole lot more than a football game and I’m happy that ESPN is able to bring this world class project to New Mexico.”

The Gildan New Mexico Bowl kicks off the FBS postseason at Noon MT at University Stadium on the University of New Mexico campus. The game will air nationally on ESPN HD, ESPN3 and ESPN Radio. Tickets, which are on sale now, range from $25-$40 and can be purchased at the University of New Mexico Ticket Office located in The Pit, online atwww.unmtickets.com, or by calling 925-LOBO or 925-5999.

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ESPN Regional Television/Event Ownership
The nation’s largest syndicator of collegiate sports programming, ESPN Regional Television (ERT) annually produces more than 1,200 sporting events. Content includes action from NCAA football, basketball and Olympic sports, NHRA and professional and amateur golf, accounting for more than 3,400 live and/or original hours of programming. ERT’s owned and operated events reach over a million fans a year and provides more than 200 additional hours of programming.

In addition to event ownership, ERT is the production headquarters for ESPNU; syndication rights-holder and producer of national, regional and local shows for college conferences (SEC, BIG EAST, Big 12, Mid-American, WAC) and manages the Big 12 Corporate Partner Program.